Hi, I’m Rachel Ward—Marketing Strategist, Visual Storyteller & Branded Collateral Pro.
Creative, strategic, and endlessly inspired.
From digital marketing campaigns to brand identity and design, I specialize in creating cohesive, compelling visuals and stories that drive results. With a strong eye for design and a strategic mindset, I help brands communicate clearly and confidently – turning ideas into engaging content that connects with the right audience.
Featured Projects
Highlighting key projects that showcase my versatility in creation, marketing, and storytelling.
Digital Marketing & Social Media Management for Gateway Recruiting
Managed and designed a series of branded collateral and campaigns to increase brand visibility and engagement – including, but not limited to, pitch decks, brochures, editing videos, and writing all articles for Gateway Recruiting.
Skills Highlighted: Branding, campaign strategy, content design.
F45 Tucson Direct Mailer
Designed a high-impact direct mailer featuring University of Arizona Women’s Basketball Head Coach Adia Barnes, showcasing F45 Tucson’s community engagement and transformation success stories.
Skills Highlighted: Print marketing, visual storytelling, fitness industry branding.
4th Quarter 4 Paws Campaign
Created, directed, and managed a successful campaign for Gateway Recruiting, aligning visuals and brand messaging to boost engagement. Designed the 4th Quarter 4 Paws font and logo.
Skills Highlighted: Campaign management, storytelling, brand alignment.
Cardiac Device Jobs
Spearheaded the design and development of a niche job board site while building and establishing a unique brand identity.
Skills Highlighted: Web design, brand development, digital strategy.
The Daily Rae
Currently developing a creative blog, designing everything from the logo to the brand aesthetic, and managing all content.
Skills Highlighted: Visual branding, web design, content creation.
Freelance Social Media for Retail Street Advisors
Created and managed engaging social media content and graphics to boost brand awareness and strengthen community engagement.
Skills Highlighted: Social media management, content creation, branding.
Skills & Expertise
Art Direction
Ability to create cohesive visual campaigns that align with brand goals.
Brand Strategy & Visual Identity
Experienced in defining brand voice through compelling visuals that resonate with audiences.
Digital Marketing & Social Media
Expertise in content strategy, campaign creation, and audience engagement.
Technical Skills
Proficient in Adobe Creative Suite (Illustrator, Lightroom, Premiere Pro), Canva, photography, and other tools for impactful visuals.
Website Development
Skilled in building and designing websites with a focus on brand alignment and user experience.
Visual Style & Photo Gallery
A small media collection that reflects my eye for design, photography, and capturing beauty in everyday moments.
