Hi, I’m Rachel Ward—Marketing Strategist, Visual Storyteller & Branded Collateral Pro.
Creative, strategic, and endlessly inspired.
From digital marketing campaigns to brand identity and design, I specialize in creating cohesive, compelling visuals and stories that drive results. With a strong eye for design and a strategic mindset, I help brands communicate clearly and confidently – turning ideas into engaging content that connects with the right audience.
Featured Projects
Highlighting key projects that showcase my versatility in creation, marketing, and storytelling.
Digital Marketing & Social Media Management for Gateway Recruiting
Managed and designed a series of branded collateral and campaigns to increase brand visibility and engagement – including, but not limited to, pitch decks, brochures, editing videos, and writing all articles for Gateway Recruiting.
Skills Highlighted: Branding, campaign strategy, SEO, content design, integrated marketing.
F45 Training Tucson Direct Mailer
Designed a high-impact direct mailer featuring University of Arizona Women’s Basketball Head Coach Adia Barnes, showcasing F45 Tucson’s community engagement and transformation success stories.
Skills Highlighted: Print marketing, visual storytelling, fitness industry branding.
4th Quarter 4 Paws Campaign
Created, directed, and managed a successful campaign for Gateway Recruiting, aligning visuals and brand messaging to boost engagement. Designed the 4th Quarter 4 Paws font and logo.
Skills Highlighted: Campaign management, storytelling, brand alignment.
Cardiac Device Jobs
Spearheaded the design and development of a niche job board site while building and establishing a unique brand identity. Led content strategy, SEO implementation, and user experience enhancements to support both candidate engagement and employer visibility.
Skills Highlighted: Web design, brand development, digital strategy.
Gateway Recruiting’s Trade Compliance Salary Survey Website
Independently designed, developed, and launched a dedicated website for Gateway Recruiting’s industry-leading Trade Compliance Salary Survey. Built from the ground up to strengthen brand authority, improve SEO, and streamline survey participation.
Skills Highlighted: Web design, SEO strategy, content structuring, brand development.
Freelance Social Media for Retail Street Advisors
Created and managed engaging social media content and graphics to boost brand awareness and strengthen community engagement.
Skills Highlighted: Social media management, content creation, branding.
Skills & Expertise
Art Direction
Leads the creative process from concept to execution, ensuring design elements, storytelling, and visual assets come together with clarity and purpose.
Brand Strategy & Visual Identity
Experienced in defining brand voice through compelling visuals that resonate with audiences.
Digital Marketing & Social Media
Expertise in content strategy, campaign creation, and audience engagement – paired with a strong pulse on emerging social media trends and platform best practices.
Website Development
Experienced with platforms including WordPress, Squarespace, IONOS, and Bluehost – crafting sites that reflect brand identity through intuitive design, cohesive visuals, strong user experience, and strategic content placement.
Technical Skills
Proficient in Adobe Creative Suite (Lightroom, Premiere Pro, Illustrator), Canva, Zoho, Constant Contact, Moz, Google Analytics + Ads, and other tools for impactful marketing.
Soft Skills
Known for adaptability, emotional intelligence, and an analytical mindset. Skilled in time management, cross-functional collaboration, and problem solving. Committed to continuous growth, clear communication, and leading by example in fast-paced environments.
Visual Style & Photo Gallery
A small media collection that reflects my eye for design, photography, and capturing beauty in everyday moments.
