The Portfolio

Rachel Ward

Hi, I’m Rachel Ward—Marketer, Self-Proclaimed Artist & Storyteller.

Creative, strategic, and endlessly inspired by beauty in the everyday.

Rooted in a lifelong love for art and creativity, my approach combines the beauty of imperfection with strategic vision, drawing inspiration from the Japanese concept of wabi-sabi. From crafting digital marketing campaigns to creating harmony in social media visuals, and even in the artistry of hairstyling, I bring a blend of aesthetic intuition and thoughtful design to every project. My goal is to develop visuals that not only resonate deeply but also tell an authentic story, connecting brands with their audiences on a meaningful level.

Visual Style & Photo Gallery

A small media collection that reflects my eye for design, photography, and capturing beauty in everyday moments.

Coffee shop plant arrangement

This is a cup from my favorite coffee shop in my hometown, accompanied by a beautiful plant arrangement that just called for a photo op.

View of Sao Miguel, Azores, Portugal

My view in the breathtaking Sao Miguel, Azores, Portugal—a stunning place that demanded to be captured.

Walk in the Azores

A spontaneous photo taken during a walk in the Azores, showcasing my eye for natural photo opportunities.

Chill dining room vibe

My recently renovated dining room, styled to create a calming vibe that reflects my passion for beautiful design and aesthetics.

Fashion photo of me in a black dress

While I love being behind the camera, it’s fun to step in front as well, exploring the art of photography from a different perspective.

Photography and editing

A passion for photography and editing, honed with skills in Adobe Lightroom, capturing beauty with every shot and edit.

Featured Projects

Highlighting key projects that showcase my versatility in creation, marketing, and storytelling.

Social Media Campaigns for Gateway Recruiting

Managed and designed a series of campaigns to increase brand visibility and engagement, including writing all articles for Gateway Recruiting.

Skills Highlighted: Branding, campaign strategy, content design.

The Daily Rae

Currently developing a creative blog, designing everything from the logo to the brand aesthetic, and managing all content.

Skills Highlighted: Visual branding, web design, content creation.

4th Quarter 4 Paws Campaign

Created, directed, and managed a successful campaign for Gateway Recruiting, aligning visuals and brand messaging to boost engagement. Designed the 4th Quarter 4 Paws font and logo.

Skills Highlighted: Campaign management, storytelling, brand alignment.

Cardiac Device Jobs

Spearheaded the design and development of a niche job board site while building and establishing a unique brand identity.

Skills Highlighted: Web design, brand development, digital strategy.

Freelance Social Media for Retail Street Advisors

Created and managed engaging social media content and graphics to boost brand awareness and strengthen community engagement.

Skills Highlighted: Social media management, content creation, branding.

Skills & Expertise

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Art Direction

Ability to create cohesive visual campaigns that align with brand goals.

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Brand Strategy & Visual Identity

Experienced in defining brand voice through compelling visuals that resonate with audiences.

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Digital Marketing & Social Media

Expertise in content strategy, campaign creation, and audience engagement.

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Technical Skills

Proficient in Adobe Creative Suite (Illustrator, Lightroom, Premiere Pro), Canva, photography, and other tools for impactful visuals.

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Website Development

Skilled in building and designing websites with a focus on brand alignment and user experience.

Let’s create something beautiful together!

📧 rachelw107@gmail.com
🔗 LinkedIn: Rachel Ward
📄 Download Resume