4th Quarter 4 Paws was a passion-driven initiative I developed for Gateway Recruiting, combining corporate social responsibility with engaging brand storytelling. This campaign focused on giving back to animal welfare organizations, with a percentage of Q4 profits donated to The Barking Project, a non-profit dedicated to supporting rescue efforts and pet adoption.
From the ground up, I created the official logo and font for 4th Quarter 4 Paws, ensuring the campaign had a distinct and recognizable brand identity. The visual elements were designed to feel warm, inviting, and community-focused, reinforcing the message of helping pets find loving homes.
A Successful First Year: $5,000 Donated
In its inaugural year, 4th Quarter 4 Paws successfully raised and donated $5,000 to The Barking Project. This achievement was a testament to the power of strategic marketing, corporate partnerships, and community engagement. Our efforts were celebrated with a team photo, marking a proud milestone in Gateway Recruiting’s commitment to philanthropy.
A Campaign Rooted in Storytelling & Engagement
To maximize reach and impact, I developed a multi-channel marketing approach that included:
- Branded social media campaigns to spread awareness.
- Content strategy and visual assets to engage Gateway Recruiting’s audience.
- Collaboration with The Barking Project to highlight real rescue stories and encourage participation.
This project reinforced my ability to create impactful, mission-driven campaigns that go beyond traditional marketing, proving that a well-executed initiative can make a real difference in both business and community outreach.