For this project, I designed a 9″ x 6″ direct mailer for F45 Training Tucson that highlights their strong community presence and real success stories. This double-sided postcard was created to engage potential gym members while reinforcing F45’s reputation as a top-tier training facility.
Front: A Story of Strength & Transformation
The front of the mailer features an inspiring transformation from Adia Barnes, Head Coach of the University of Arizona Women’s Basketball team. Her testimonial details her journey, crediting F45’s workouts for helping her feel stronger, healthier, and more confident. The bold headline, The Weight is Over, reinforces the message of progress, while the transformation imagery showcases her before-and-after results, adding authenticity and motivation for recipients.
Back: Connecting the Community
The back of the postcard provides practical value by showcasing F45 Tucson’s seven locations across the city, making it easy for recipients to find a studio near them. A bold call-to-action encourages potential members to call or text to get started, while the Men’s Health Best Gym award adds credibility and reinforces F45’s position in the fitness industry.
This project blends brand storytelling with strategic marketing… leveraging social proof, community engagement, and clear CTAs to drive conversions and connect with the Tucson fitness community.