At Gateway Recruiting, I’ve had the opportunity to lead and evolve our digital marketing and social media strategy – and it’s become a space where I get to blend creativity with results-driven strategy every single day.
Branded Collateral
Designing sleek, effective, and branded marketing materials is one of my favorite things to do. From company brochures to custom service sheets and one-pagers, I’ve created a library of print and digital collateral that helps bring the Gateway brand to life. Below are a few examples of my work.
A Guide to Business Professional Attire:
Gateway Recruiting’s 2024 Pitch Deck:
Branding & Rebranding
As part of Gateway Recruiting’s 2025 brand refresh, I led a comprehensive rebranding initiative to modernize the company’s identity. This included updating the website with a cleaner feel; creating a deeper, richer shade of the signature blue; and developing a comprehensive Digital Brand Book to guide future content and design. I also redefined the Core Principles, revamped company messaging, and implemented a new client-facing narrative to complement the long-standing candidate-facing voice. To reinforce this dual-audience approach, I introduced a new client-facing tagline: Real Relationships. Real Talent. to balance the candidate-facing slogan, Gateway to Global Careers.
Articles & Industry Insights
I regularly write and publish articles on behalf of Gateway Recruiting, covering everything from job market trends to the benefits of contract hiring. One of my proudest accomplishments? Launching our LinkedIn Newsletter and growing it to over 12,000 subscribers.
Social Media Management, Video Editing & Graphics
From concept to live-post, I manage Gateway Recruiting’s social presence across all platforms and create content that resonates. Whether it’s a thought-provoking industry post or a holiday-themed hiring campaign, each post is built with intention – backed by eye-catching visuals, videos, and strategic copy.
Here are just a few examples of my work:
TikTok
Ask My Recruiter
One of my proudest solo builds: AskMyRecruiter.net. I created this sister site to give job seekers and industry professionals a space to get answers from our in-house recruiters, discover hiring trends, and explore career advice – all in one place.
From the site concept and copy to the branding and build, this was a true one-woman project.
This only scratches the surface of what I do! Does that pique your interest? Reach out to me – I’d love to chat.
Whether it’s building a brand from scratch, writing content that connects, or designing visuals that make people stop scrolling – I bring strategy, creativity, and a whole lot of heart to everything I do.
If you’re looking for someone who can blend big-picture thinking with detailed execution (and actually enjoy the process), I’m your person.
Thanks for checking out my work – let’s make something great together!
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